You are studying inside a record market
Dubai welcomed 19.59 million international visitors in 2025, up 5% year on year, with average occupancy at 80.7%, per the Dubai Department of Economy and Tourism. Three record years running.
BBA · Bachelor
BBA in Hospitality & Tourism Management
Build the business, leadership, and service-management skills for the global hospitality, tourism, travel, and events industries. Rushford Business School's BBA runs twenty to twenty-four months, fully online from the UAE.
Quick Highlights
Rushford Business School
20 to 24 months online
Hospitality + tourism focus
Career-focused programme
Flexible learning
Scholarship available
Programme at a Glance
Degree AwardBachelor of Business Administration (BBA)
Awarding UniversityRushford Business School, Switzerland
SpecialisationHospitality & Tourism Management
Duration20 to 24 months
AssessmentsAssignments, projects, case studies & applied assessments
FocusHospitality Management, Tourism, Customer Experience & Business Leadership
Note: Duration will be based on your experience and it can be advanced bachelors too which differs from prospects to prospects
Programme Overview
About this Programme
Hospitality and tourism are among the world's most dynamic and internationally connected industries, bringing together customer experience, business operations, travel, events, service management, and destination development. This BBA combines essential business knowledge with specialised study in hospitality operations, tourism management, customer experience, destination management, and service excellence.
Students build a strong foundation in business management, leadership, financial awareness, business operations, customer management, and decision-making, while gaining specialised knowledge in hospitality strategy, tourism operations, service excellence, and destination management. It suits people heading into hotels, resorts, tourism bodies, airlines, travel, events, leisure, and guest services, whether they are starting out or already working inside the industry and ready to formalise what they know.
Rushford Business School, Switzerland, awards the degree. The occupancy rates, guest scores, and events you deliver afterwards are the part the industry actually measures.
Globally Recognised Rushford Business School
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. Th...
Why Choose
Why Choose This Programme?
01
Business and hospitality, combined
Essential business-management knowledge with specialised expertise in hospitality and tourism on top, which is the mix senior roles ask for.
02
The guest experience, studied
How organisations create memorable customer and guest experiences across hospitality, tourism, and service businesses.
03
Hospitality leadership skills
Managing people, operations, customer expectations, and service performance, the daily reality of the industry.
04
Tourism markets, understood
The factors that influence tourism demand, destinations, visitor behaviour, and the wider travel economy.
05
International by nature
Hospitality and tourism operate across borders, and the degree opens doors across international hotels, airlines, travel organisations, and tourism businesses.
06
Study around your career
Flexible online learning allows working professionals to continue their education without putting their careers on hold.
An internationally recognised pathway awarded by Rushford Business School .
What You'll Learn
Learning Outcomes
Understand fundamental business and management principles
Understand hospitality and tourism operations
Apply customer-service and guest-experience principles
Analyse tourism markets and destination-development opportunities
Understand the management of hotels, resorts, and service organisations
Apply leadership and team-management principles within hospitality environments
Understand service quality and customer relationship management
Analyse business challenges within hospitality and tourism organisations
Apply strategic thinking to tourism and hospitality businesses
Understand the role of innovation, sustainability, and technology in modern hospitality and tourism
Career Opportunities
Where This Degree Can Take You
Hotel Operations Executive
Hospitality Executive
Guest Relations Executive
Front Office Executive
Tourism Executive
Travel Consultant
Destination Management Executive
Event Coordinator
Hotel Sales Executive
Reservations Executive
Customer Experience Executive
Food & Beverage Coordinator
Resort Operations Executive
Tourism Marketing Executive
Events Executive
Hospitality Business Development Executive
Airline Customer Service Executive
Travel Operations Executive
Leisure & Recreation Executive
Hotel Administration Executive
Programme Structure
Your Journey, Year by Year
A structured curriculum that builds from foundations through to advanced study.
Business and management foundations
Year 1
- Communications in Organizations
- Leadership and the Organization
- Financial Awareness
- Managing Change
- Business Operations
- Developing Teams
Advanced business and management
Year 2
- Responding to the Changing Business Environment
- Effective Decision Making
- Business Development
- Business Models & Growing Organizations
- Customer Management
- Risk Management & Organizations
Hospitality and tourism specialization
- Strategic Hospitality Management and Operations
- Tourism Planning, Policy and Sustainable Development
- Hospitality Marketing and Customer Relationship Management
Programme focus areas
Throughout the programme, students develop knowledge across:
- Business management
- Hospitality operations
- Tourism management
- Customer experience
- Destination management
- Service excellence
- Event management
- Revenue management
- Leadership
- Tourism marketing
- Strategic decision-making
RBS
The University
Rushford Business School
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. They will challenge your thinking as they show you the world of business from alternative perspectives.
Our undergraduate and graduate degree programs cover a wide range of business-related fields, including accounting, finance, marketing, and management.
Rushford Business School operates in Switzerland as per the applicable regulatory framework for private education institutions and is approved by the canton of Lucerne in Switzerland.
Your Learning Partner
Why Study Through Maverick?
Students receive:
Dedicated academic support
Support designed to help you succeed at every stage.
Experienced faculty
Support designed to help you succeed at every stage.
Student success team
Support designed to help you succeed at every stage.
Assignment support
Support designed to help you succeed at every stage.
Career guidance
Support designed to help you succeed at every stage.
Documentation assistance
Support designed to help you succeed at every stage.
Why GCC Students Choose This Programme
The hotel pipeline keeps growing
Dubai held 154,264 rooms across 827 establishments in 2025, with average daily rates at AED 579 and RevPAR above AED 460. Numbers like that attract professionally trained staff at every level.
No career break required
Study from the UAE, Saudi Arabia, Qatar, Oman, Bahrain, or Kuwait while continuing your career, with the degree moving around shift patterns rather than against them.
The skills travel across the sector
Hotels, resorts, airlines, travel, events, restaurants, tourism boards, cruise, leisure, luxury services: the specialization applies across all of them.
Events and tourism keep compounding
The GCC has developed into a major regional market for tourism, hotels, events, aviation, and leisure, and the UAE keeps developing its hospitality, travel, and events sectors.
Progression stays open
After the bachelor's, graduates may explore eligible postgraduate pathways including an MBA or master's degree, subject to institutional entry requirements.
Honest take
Hospitality promotes on results as much as credentials, so treat the specialization modules and applied assessments as the part that carries your next promotion case. The certificate opens the interview; the work wins it.
Career outcomes
Roles come from the programme's official career outcomes across hotels, resorts, tourism, travel, events, and wider service industries. Exact opportunities depend on experience, skills, location, and employer requirements.
Our Network
Diverse Alumni
Join professionals across leading organizations worldwide
Graduates placing at world-class organisations across aviation, energy, finance and government
Join our growing global network of industry leaders
Faculty Voice
Insights From Industry Experts
Real-world perspectives from the minds shaping global business education
Germany
Faculty Insight • 01
Prof. Alexander Schmidt
Alexander is a leader in AI and cloud integration, specializing in ethical AI strategy and financial services. He develops courses on Machine Learning, NLP, and AI ethics, driving tech business growth.
British
Faculty Insight • 02
Prof. Dr. David Mark Holliman
Dr. David Holliman, an educator with 15+ years of experience, is Chairman of Holliman Holdings, managing business operations in tourism, trading, asset management, and education
Jordan
Faculty Insight • 03
Prof. Dr. Othman Abu Khurma
Dr. Othman Abu Khurma, a passionate science educator with 18 years' experience in Jordan and the GCC, excels in designing engaging teaching materials, fostering dynamic discussions, enhancing learning for educators and students.
Switzerland
Faculty Insight • 04
Prof. Steve Alban Tineo
Prof. Steve, a global leader and entrepreneur with 20+ years of experience, delivers corporate training and academic courses on negotiation, conflict resolution, mediation, and cross-cultural communication.
slovakia
Faculty Insight • 05
Prof. Veronika Knight
Veronika Knight delivers practical, human-centered learning experiences for corporate teams across the UAE and GCC. Her approach focuses on developing soft skills and encouraging meaningful behavioural change, helping learners apply their knowledge with confidence in the workplace.
Canada
Faculty Insight • 06
Shyma Mohaisen
Shyma brings over 10 years of teaching experience and a background at Microsoft, combining academic expertise with practical industry insights to support learners’ professional growth.
India
Faculty Insight • 07
Prof. Dr. Shanmugan Joghee
Dr. Shanmugan brings over 26 years of experience in management education and research across India and the UAE, with expertise in marketing, international business, research methods, and digital transformation.
Ukrainian
Faculty Insight • 08
Prof. Yana Nikitina
Prof. Yana Nikitina is an accomplished economist, lecturer, and researcher with a PhD in Economics and a Master’s in Education Leadership. She brings extensive experience in teaching Economics, Finance, Accounting, and Business, with a strong commitment to student-centred learning, research excellence, and professional development.
01
/
08
Fees & Scholarships
Fees & Scholarships
Fee structure varies by intake and study mode. Select any option to receive the full details.
Admissions
Request the full fee structure
Speak to our admissions team for a personalised breakdown based on your intake and study mode.
Request Fee StructureNo commitment required. We'll connect you with an advisor.
Enquire
Enquire About This Programme
Share a few details and our admissions team will reach out to guide you through the next steps.
Personal eligibility review
Guidance on fees & instalments
Application & study-mode support
Flexible study
Ready to Begin Your Journey?
Speak to our admissions team today and take the first step toward a globally recognised degree.