A business degree with the people function at its centre. Rushford Business School's BBA in Human Resource Management pairs broad management foundations with strategic HRM, talent management, and cross-cultural HR, fully online over twenty to twenty-four months.
Note: Duration will be based on your experience and it can be advanced bachelors too which differs from prospects to prospects
The BBA in Human Resource Management combines core business and management subjects with specialised HR modules, building broad business knowledge together with focused HR expertise. That balance matters: the people function only makes good decisions when it understands the business it serves, and this programme teaches both halves from year one.
The first two years cover the management foundations every Rushford BBA carries, from communications and leadership to financial awareness, change management, and business operations. The specialization then adds strategic human resource management, talent management and development, and organisational behaviour with cross-cultural HRM, which in a workforce as international as the Gulf's is the daily reality rather than an elective topic.
Rushford Business School, Switzerland, awards the degree. The retention numbers and hiring outcomes you influence afterwards are the part that gets remembered.
Globally Recognised Core business and management subjects carry the degree, so the HR expertise sits on real commercial literacy.
How HR strategy supports organisational goals, workforce planning, employee engagement, and long-term performance.
Recruitment, development, succession planning, performance improvement, and talent retention, treated as one connected discipline.
Employee behaviour, workplace culture, motivation, leadership, and managing diverse international teams, which is the Gulf in one module.
Leadership and the organisation, developing teams, and managing change appear across the whole programme, not in one corner of it.
Fully online with live lectures, built for school leavers and working professionals who cannot pause anything.
RBS
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. They will challenge your thinking as they show you the world of business from alternative perspectives.
Our undergraduate and graduate degree programs cover a wide range of business-related fields, including accounting, finance, marketing, and management.
Rushford Business School operates in Switzerland as per the applicable regulatory framework for private education institutions and is approved by the canton of Lucerne in Switzerland.
Under Cabinet Resolution No. 18 of 2022, private firms with 50 or more staff must grow their Emirati skilled workforce annually, and MOHRE monitors it with penalties for non-compliance. Someone trained has to run that file.
With expatriates making up roughly 87% of Dubai's population, attraction and retention are the business, and nine in ten GCC employers still report skills gaps, per Taggd's 2026 study.
A workforce drawn from dozens of nationalities makes cross-cultural HRM a daily practice here, not an abstract module.
Fully online with live lectures from anywhere in the GCC, so working professionals progress academically without pausing anything.
Retention surveys keep pushing companies to formalise HR, which means hiring people with structured training rather than generalists who picked it up on the job.
The degree supports HR, talent, and management roles now, and postgraduate study later, including Rushford's own MBA in Human Resource Management.
Entry-level HR roles hire for communication and organisation as much as credentials, so treat the capstone-style work and internships alongside the degree as part of the plan. The qualification opens the door; your people skills keep it open.
Entry-level roles across HR, talent, and people operations in the region, from recruitment and employee relations to learning and development.
Join professionals across leading organizations worldwide
Graduates placing at world-class organisations across aviation, energy, finance and government
Join our growing global network of industry leaders
Real-world perspectives from the minds shaping global business education
Alexander is a leader in AI and cloud integration, specializing in ethical AI strategy and financial services. He develops courses on Machine Learning, NLP, and AI ethics, driving tech business growth.
Dr. David Holliman, an educator with 15+ years of experience, is Chairman of Holliman Holdings, managing business operations in tourism, trading, asset management, and education
Dr. Othman Abu Khurma, a passionate science educator with 18 years' experience in Jordan and the GCC, excels in designing engaging teaching materials, fostering dynamic discussions, enhancing learning for educators and students.
Prof. Steve, a global leader and entrepreneur with 20+ years of experience, delivers corporate training and academic courses on negotiation, conflict resolution, mediation, and cross-cultural communication.
Veronika Knight delivers practical, human-centered learning experiences for corporate teams across the UAE and GCC. Her approach focuses on developing soft skills and encouraging meaningful behavioural change, helping learners apply their knowledge with confidence in the workplace.
Shyma brings over 10 years of teaching experience and a background at Microsoft, combining academic expertise with practical industry insights to support learners’ professional growth.
Dr. Shanmugan brings over 26 years of experience in management education and research across India and the UAE, with expertise in marketing, international business, research methods, and digital transformation.
Prof. Yana Nikitina is an accomplished economist, lecturer, and researcher with a PhD in Economics and a Master’s in Education Leadership. She brings extensive experience in teaching Economics, Finance, Accounting, and Business, with a strong commitment to student-centred learning, research excellence, and professional development.
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